I’m Michelle Goodridge, the Founder of this incredible community for professional women in the real estate industry and beyond.
REAL is more than a concept—it’s a feeling, an energy, and an emotion. It embodies belonging, inclusion, and diversity. It represents the spirit of community and togetherness in an industry that often feels isolating and competitive. At its core, REAL is about sisterhood.
This platform offers professional, entrepreneurial women the chance to elevate their game while building authentic connections. It’s a space to openly discuss challenges, celebrate achievements, and thrive in a safe, judgment-free environment. Here, honesty is valued, genuine support is abundant, and encouragement and mentorship flourish.
There’s something extraordinary that happens when women come together with sincerity and purpose. This magic is what inspired me to create a global community of women dedicated to uplifting and challenging each other as we build lives we love—on our own terms.
A global community of like-minded professional entrepreneurial women coming together in a safe space to be authentic, empowered, and truly REAL!
Collaborating with like-minded companies to develop and implement business-driven methodologies tailored to real estate and adjacent industries, focusing on growth and retention strategies.
Offering expert guidance and proven strategies to invest in financial and insurance sectors, as well as real estate, to diversify portfolios and maximize wealth-building opportunities.
I’m Michelle Goodridge, the Founder of this incredible community for professional women in the real estate industry and beyond.
With over 23 years of experience in international real estate franchising, I am deeply passionate about empowering women in real estate and beyond. My mission is to cultivate a community where we inspire, motivate, and uplift one another to reach our full potential. I believe that a career in real estate and as an entrepreneur or business owner presents a transformative opportunity for women to change the trajectory of their lives.
My global experience and network stem from working alongside the Chairman, President, and Co-Founders of RE/MAX INTEGRA Group of Companies and RE/MAX Europe—the largest sub-master franchisors under the RE/MAX umbrella. This expansive organization operated across five Canadian provinces, nine U.S. states, and all 34 countries in Europe and the Middle East.
In response to numerous requests and recognizing the common challenges women entrepreneurs face on their journeys, REAL MG is excited to announce that we are now open to all women who are Owners, Founders, CEOs, or Team Leaders of their businesses.
Ready to elevate your legacy? The REAL MG LEGACY LEAGUE awaits you!
$375
CAD per year
plus tax
“Educate a woman and you educate her family. Educate a girl and you change the future.”
“Let go of who you think you’re supposed to be; embrace who you are.”
“Follow your passion. It will lead you to your purpose.”
“There is no limit to what we as women can accomplish.”
Principal Lawyer, Vantage Law
“Don’t let anybody work harder than you do.”
CEO/Elite Coach – Kathleen Black Inc.
“You’re built to win, and when you believe that, when things get hard, you’re going to lean in and really win or learn, so either way you win overall.”
Graça Caprichoso, CEO at Spazio Group – Luxury Real Estate
“Your vision will become clear only when you look into your heart.”
Sr. Vice President, Global Development and Commercial, RE/MAX LLC
“If I ever get fired, it will be because my ideas are too big; not because they are too small.”
Strategic Business Coach
“Living is a wonderful opportunity, don’t waste it: sow a lot of good, smile, think positive and respect everyone. Twenty years from now you will not be disappointed by the things you have done but by the things you have not done. So raise the anchor, leave the safe harbors, catch the wind in your sails. Explore. Dream. Discover. Live passionately.”
Founder & CEO, In2ition Realty
“In an ever changing environment it is important to evolve with the times. In2ition has brought together talent with diverse expertise; psychology, advertising, marketing, analytics only to name a few. In today’s competitive marketplace being innovative will distinguish you as a leader, which we pride ourselves on.”
EST
Join us every second Wednesday for an open, honest space to share, brainstorm, and get inspired. Whether you’re navigating challenges or simply need a motivational boost or simply need to be heard, we are here to support you. Calendar invites have been sent out, make sure to check your email for login information.
Every 2nd Wednesday at 10:30 AM EST / 3:30 PM Portugal On Zoom
The wait is over! Our Summer 2025 REAL MaG is out! Check your email for the link to dive into this incredible publication and get to know our members and what we’ve been up to. This Edition is dedicated to our Legacy League Members. A huge thank you to our wonderful members who contributed articles and testimonials.
Special thanks to Camila Jardim for always bringing this labour of love together in such a creative and engaging format. Our REAL MaG is a true collaborative endeavor, and we couldn’t create such a fantastic publication without everyone’s contributions. It truly exemplifies women coming together for the greater good.
Enjoy our Summer 2025 REAL MaG and if you have any questions, comments or feedback, please reach out. We love hearing from you.
Happy reading and enjoy the rest of your summer! #BEREAL!
As we soak in the final weeks of summer, we’re excited to share a special Add-On to our REAL MaG Summer 2025 Edition—curated to inspire, uplift, and energize you during this beautiful season.
Whether you’re basking in the sunshine, enjoying some well-deserved downtime, or taking a moment to reset and reflect, these extra reads and tips are the perfect companion.
Wishing you a joyful, restful end to your summer—happy reading!